# 31 Surprising Video Marketing Facts You Need to Know

One of the most powerful tools in a marketer’s arsenal, video is becoming the #1 way to generate conversions.

Video [content marketing](https://customers.ai/blog/2018/15/content-marketing-format-to-promote-your-product) is one of the most [powerful ways to market your product or service](https://customers.ai/blog/2017/08/online-marketing-strategies). Its inherent ability to capture and hold a consumer’s attention longer than people will spend on a text or image is great, and its ability to appeal to multiple senses is super compelling.

If video isn’t a part of your [content marketing strategy](https://customers.ai/blog/2018/01/content-marketing-checklist) already, it soon will be if you want to remain competitive.

It’s not just a great medium for viral cat videos, either.

After [viewing a video](https://www.inc.com/larry-kim/3-effective-ways-to-get-increase-video-ads-traffic-first-90-days.html), 64% of viewers are more likely to make an online purchase. Not convinced? Including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without.

[Video is a powerful motivator](https://customers.ai/blog/2018/25/video-for-startups).

Online video has literally exploded during the last 5 years, with YouTube reporting that [mobile video increases by 100%](https://www.inc.com/larry-kim/5-greatest-youtube-ads-of-2015.html) every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all Internet traffic, according to recent studies.

Smart marketers are jumping all over the opportunity. In fact, 65% of American marketers plan to increase their mobile ad budgets to include video and 96% of B2B organisations are using [video in their marketing campaigns](https://www.inc.com/larry-kim/everything-you-need-to-know-about-social-video-marketing-in-2016-amp-beyond.html), with 73% of them reporting positive results to their ROI.

From the user’s standpoint, 90% of people reported that product videos helped them make a decision to purchase. People love to share, and when they see a compelling, [content rich video](https://motionbox.io/blog/easy-ways-to-scale-your-video-marketing-efforts-on-a-budget-2), 92% of them share it with friends. In other words, they do the work for you!

The most popular form of online content is comedy. [Enjoyment of video ads](https://www.inc.com/larry-kim/5-powerful-yet-unlikely-motivators-for-entrepreneurial-success.html) increases purchase intent by 97% and brand association by 139%. A majority of executives report they’d rather watch [video](https://clipchamp.com/) than read text.

These are just a few of the insights shared in a comprehensive infographic compiled recently by Hyperfine Media.

The question isn’t whether video will start video content marketing; the question is when, because without video, you will quickly fall behind your competitors.

Have a look at these and other amazing stats about video in the infographic below:

Image source: [Hyperfine Media](http://www.hyperfinemedia.co.uk/infographic-31-must-know-video-marketing-stats/)