# 27 Top Content Marketing Tips Backed by Data

Which **content marketing tips** can help you? The ones backed by real, actionable data.

[Data doesn’t lie](https://www.inc.com/larry-kim/data-backed-tips-for-writing-viral-blog-posts-infographic.html), and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI.

Ouch.

Marketers are now spending 25% of their overall budget on [content marketing](https://customers.ai/blog/2018/15/content-marketing-format-to-promote-your-product), and a new infographic from the [digital marketing](https://customers.ai/blog/2018/02/digital-marketing-courses) trainers at Digital Vidya shares data-backed tips on how to make best use of that spend.

For example, search engine marketing is the most used paid content promotion technique; 58% of marketers use it. But [marketers should also be using social ads](https://www.inc.com/larry-kim/8-content-promotion-tactics-for-great-media-exposure.html), which can have a massive amplifying effect on reach.

Short, sharp headlines that are simple and optimized help content get noticed. These punchy titles resonate well and help content stand out where a lot of content is competing for readers’ attention.

Guest blogging on popular industry blogs is another way to [get in front of new audiences](https://www.inc.com/larry-kim/3-free-tools-that-help-you-understand-your-customers-grow-sales-first-90-days.html) while earning valuable links back to your own website. It’s important to do this right, though; Google has no patience for thin content or gratuitous guest blogging. Your contributions must be high quality, authoritative and relevant.

The infographic contains more great **[content marketing](https://customers.ai/blog/2018/01/content-marketing-checklist) tips** on:

- Using long-form content
- Syndication
- Ideal content types and formats
- [Content strategy](https://www.inc.com/larry-kim/the-ultimate-40-point-checklist-for-smarter-content-marketing-strategy-infograph.html)
- Content promotion tactics
- Visualizations
- Influencer marketing

Check it out:

27 Content Marketing Tips

[(Click to enlarge)](https://redwebsitedesign.files.wordpress.com/2016/08/27-actionable-content-marketing-tips-to-drive-more-website-traffic1.jpg?w=640&h=2546)

Image credit: [Digital Vidya](http://www.digitalvidya.com/blog/top-27-actionable-content-marketing-tips/)

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Originally posted in [Inc.com](https://www.inc.com/larry-kim/27-top-content-marketing-tips-backed-by-data.html)